SPY is a digitally-native men’s lifestyle editorial, surveilling trends and products with the central question of “What do men buy, and why”?

In late 2023 I was hired as the art director to rebrand the entire identity with a more distinctive and scalable look. As a visual artist, I placed analog photomontage and collage as the cornerstone of the new identity. This process not only uniquely elevated the art and journalism, but also provided an edge amidst a landscape of heavy digital manipulation and AI.

SCOPE OF WORK:

• Editorial Rebrand

• Visual Identity

• Art Production

• Web Design

• Campaign Art Direction