The Grooming Awards are a comprehensive, annual round-up of the most effective and praised self-care products on the market. As a consumer-focused editorial that focuses on smart shopping, SPY spent months sourcing and testing skincare, haircare, and other men’s grooming products. The 2024 Grooming Awards were an opportunity to showcase not only the winning products, but also the new brand identity. As the art director, I provided the creative direction, prop design, and set styling in collaboration with photographer George Chinsee. All image were taken on location at the Andaz Hotel 5th Avenue.

 All photography by George Chinsee, Penske Media Corporation, 2024